Let \(a,b,c,d\) be real numbers with \(b\neq 0\) and \(d\neq 0\). Then the ratios $\frac ab$ and $\frac cd$ are equal, if and only if the products $ad$ and $bc$ are equal, formally $$\frac ab=\frac cd\quad\Longleftrightarrow\quad ad=bc.$$
Proofs: 1
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